Amari was born from a simple yet powerful vision—to empower women through style, confidence, and authenticity. Founded by a group of bold, passionate individuals, Amari represents more than just a brand; it is a movement dedicated to celebrating the strength, beauty, and resilience of women everywhere.
Our Story
Thank you fir being a part of our story.
Together, we're building something extraordinary.
Our Promise
Each piece is thoughtfully designed anbd carfully crafted with the finest materials.
Be Part of the Journey
Our brand isn't just a fashion brand-it's a lifestyle. We invite you to explore our collections.
Thank you for choosing Us.
Together, we’re creating a world where fashion inspires and empowers.
The journey of Amari began with its founder, Jenny Rascon, a woman who dared to dream beyond the limitations set by society. Frustrated by the lack of representation and inclusivity in the fashion and lifestyle industry, she sought to create something different—something that spoke to women from all walks of life. With a deep-rooted belief that fashion should be a tool for self-expression rather than conformity, Amari was established as a brand that uplifts, inspires, and embraces individuality.
The name Amari holds deep meaning—it embodies the essence of being eternal, immortal, and a Goddess. It signifies the power of love, both in loving oneself and in being loved. Amari is a reflection of strength, beauty, and the unyielding spirit of women who dare to be themselves unapologetically.
At Amari, we stand for authenticity, empowerment, and inclusivity. Every product we create is designed with the modern woman in mind—someone who is fearless, independent, and unapologetically herself. We believe that beauty comes in all shapes, sizes, and backgrounds, and our mission is to reflect this belief in everything we do.
